Production Blog: Promotional Projects

Hello everyone! Welcome back to the final blog for our short film journey! Now that we’ve wrapped up filming and are deep into post-production, our main focus has shifted to promoting the film. Bringing a project to life is only half the battle, getting people to see it is just as important. Today, I want to talk about the different promotional efforts we’ve been working on and the challenges we’ve faced along the way. A major part of our promotional strategy has been the film’s website, which Valentina has been managing. She’s been updating it with new blog posts, cast bios, and production updates. We’re also working on adding a countdown to the film’s release, which will help create anticipation. The challenge here has been driving traffic to the site. We’ve been linking it in our social media bios and QR codes on promotional materials, but getting people to visit and stay engaged takes extra effort. Speaking of promotional materials, Alyssa has been in charge of designing postcards to physically spread the word about the film. The postcards feature an image from one of our key scenes, along with a QR code that directs people to our website and social media pages. The challenge has been figuring out the best places to distribute them. We’ve left some at coffee shops and school, but ensuring they actually reach the right audience is tricky. We’ve also been exploring other marketing tactics, like reaching out to local film communities and using word-of-mouth promotion. Networking has been a big part of this, connecting with fellow filmmakers, influencers, and film enthusiasts who might help spread the word.  Despite these challenges, we’re pushing forward and staying optimistic. Promoting a film takes just as much effort as making one, but seeing people react to our content and show interest in the project has been incredibly rewarding. Thank you to everyone who has followed this journey from the beginning. Whether you’ve been reading these blogs, supporting us on social media, or simply sharing our project with others, we truly appreciate it. We can’t wait to share the final film with you soon, stay tuned for more updates, and we hope you love what we’ve created!